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Case study 3
Launching a Community-Based Fundraising Campaign for a Documentary Project
Client
Menokin Descendants Collective
Challenge
The Menokin Descendants Collective sought to raise funds to support the development of a documentary film exploring the stories and legacies of descendants connected to the historic Menokin site.
The campaign required messaging that honored family histories while also engaging a broader community of supporters interested in preserving descendant narratives.
Strategy
Monday, Wednesday, Tuesday Strategies partnered with the Collective to design a community-rooted fundraising campaign aligned with Black History Month. The strategy emphasized storytelling, collective memory, and community participation as key drivers of support.
Campaign materials were designed to communicate the significance of descendant voices in preserving American history while providing clear pathways for community members to participate.
Key Deliverables
Campaign messaging and storytelling framework
Community engagement and outreach strategy
Donor communication materials
Campaign structure and giving tiers
Strategic guidance on campaign rollout
Impact
The campaign successfully engaged supporters and strengthened community awareness around the documentary initiative while helping build momentum for the broader storytelling project.