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Case study 4

Designing a Documentary Education and Screening Strategy

(Ongoing Project)

Client

Menokin Descendants Collective

Challenge

As development progresses for the documentary Thicker Than Water: The Menokin Descendant Story, the project team is working to ensure that the film will serve as both a storytelling project and an educational resource for universities, cultural institutions, and community audiences.

The team sought a strategy to support educational engagement, institutional partnerships, and public programming connected to the documentary.

Strategy

Monday, Wednesday, Tuesday Strategies is partnering with project leadership to develop a strategic framework for documentary outreach and educational engagement. The approach focuses on building partnerships with universities, public history programs, and cultural institutions interested in descendant-centered storytelling.

The strategy is designed to position the documentary as a catalyst for conversations about American history, memory, and the ongoing interpretation of the past.

Key Deliverables

  • Documentary educational engagement strategy

  • University screening and discussion framework

  • Public programming and partnership strategy

  • Development of companion educational materials

  • Strategic advisory support for outreach and distribution

Current Progress

The project is currently in development, with early outreach strategies and educational programming concepts being designed in collaboration with project leadership.

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